From insight to impact: AI-guided channel actions for hotels
DMscore™ shows how often guests discover your properties before they engage. See your share of attention in the market versus local competitors.
National average score
?How is this score calcultaed?
Your AI Virtual Analyst for Hotels
That’s AIDA. It takes your composite DMscore (AI / SEO / PPC & OTAs / Maps & Directories), pinpoints the biggest gaps vs. your local comp set, and delivers channel recommendations to increase your score.
How AIDA Works For You
Baseline:
AIDA reads your hotel’s DMscore and channel breakouts (AI / SEO / PPC / Maps).
Prioritize:
Next, it identifies the highest-leverage fixes (visibility gaps vs. comp set).
Execute & Track:
Finally you get channel recommendations so you can spend your time and money more effectively.
Why Hotels Use AIDA
AIDA Keeps Hotels Focused
Work the channels that will move your pre-click online share of attention fastest.
AIDA Aligns Hotel Teams
Get one plan that the operator, general manager, and marketing team can use.
AIDA Tracks & Proves Growth
Track lift over time with the same standardized score used across your portfolio.
Try Business Insights For Hotels
More visibility, stronger brand awareness, smarter deals—see how AI can help your hotels.
Discover the DMscore Approach
Signals & sources:
Aggregated public, non-PII data from search engines, Google Business Profiles, major OTAs/metasearch, and travel directories—plus AI-answer presence.
Scoring:
Scores refresh on a scheduled monthly cadence with coverage/consistency checks and anomaly review.
Scope:
DMscore is a pre-click online share-of-attention index, not a revenue forecast; it complements STR/CoStar/Demand360 and GA4.
Methodology:
[Read Methodology & Data Sources →]
Prepared by DMscore Research • Last updated: December 2, 2025
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