Our Team

Meet our team.

DMscore’s team leads the dental community through the online world of digital marketing.

Rand Schulman

Co-Founder | CEO

Rand is a serial entrepreneur leading several IPOs and exits, and is a pioneer in digital analytics and big data. He’s the CEO/ founder of the first SaaS-based web-analytics company, Keylime, acquired by Yahoo! and the founding CMO of analytics company WebSideStory through its IPO, (now Adobe Analytics). He has been a director and executive officer of numerous other data & digital intelligence companies including UNICA (IBM). Rand is a co-founder of the Digital Analytics Association, and teaches analytics at well-known universities. He graduated from University of the Pacific with a Literature Degree.

Jay McCarthy

Chief Product Officer

Jay is a technology industry veteran with 30 years of experience in a variety of technical and management roles. He is a self-described “recovering techie” who has been an innovator throughout his career in software, network engineering, and web applications. Prior to DMscore, Jay held senior product positions at world class marketing technology companies such as Tealium, Qubit, and Thunderhead. He has also been part of the launch of several innovative market data startups such as InsideView, InboundWriter and InsideUp. Prior to that, he was the Vice President of Products for WebSideStory Inc. (now part of Adobe), which went public in 2004 where he worked with Rand.

Eileen Day

Vice President of Business Development

Eileen is a Digital Marketing executive with years of experience in a variety of roles across many sectors undergoing digital transformation. Eileen was the Director of Business Development at FFW, a global leader in developing high-impact digital experience platforms, that empowers many of the world’s leading organizations, like Pfizer, Stanford, and Panasonic, A true engineer at heart, Eileen always looks for ways to make sense of things, which lends to her troubleshooting nature. Eileen’s personal passion is in animal rescue. She frequently fosters rescues and has her own “small zoo” at home, with 5 dogs, 9 cats, and a rabbit.

Christos Tsialas

VP of Engineering

Christos has a decade of consistent, full-time engagement with software design and back-end architecture. After acquiring a solid professional foundation at the “Demokritos” National Center for Scientific Research, he quickly developed an interest in working with disruptive, web-based startups. Since 2014, he has solely designed and built three core software platforms from the ground up – DMscore, Jack & Jenny and CureCancer. Christos holds a Masters Degree in Computer Science from University of Athens.

Andrew Edwards

Vice President of Client Success

Andrew Edwards is a serial technology entrepreneur, perennial iconoclast and digital marketing strategist. He built some of the very first web sites in the mid 1990s and co-founded the Digital Analytics Association in 2004. His company Technology Leaders worked with large organizations like Coca-Cola and Century21 Real Estate to measure and understand user behavior on their digital properties. In 2015 he wrote “Digital is Destroying Everything”, which predicted a number of trends that have since come to pass. On the strength of those predictions, Edwards was given the opportunity to publish a second book, due in 2024, called “Army of Liars” about disinformation and social media. Andrew has been involved with DMscore for several years. He lives in New York’s Hudson Valley with his wife and frequently makes his way into New York City.

Find out your dental practice’s DMscore.
Get the insights to rank above your competitors.