Articles
Winning Traveler Attention in Wine Country
How Chartres Lodging Group used DMscore to help Dr. Wilkinson’s increase online attention by 35%, while its hotel revenue growth rank climbed from 6th to 1st. 35% more online attention6th → 1st hotel revenue growth…
Consumers Don’t Have Channels. Marketers Do.
What James Cree’s The LookAhead series tells us about the changing hotel discovery journey, and why measurement needs to change with it. We’ve been thoroughly enjoying James Cree’s The LookAhead series. Over the past several…
DMscore™ Expands into the Hotels Market with its AI-Era Consumer Attention Measurement
DMscore December 03, 2025, 14:00 GMT DMscore is the attention index that measures a property’s…
Closing the Attention Gap: What Operators Can Control Today
How operators can win more guest attention without waiting for brand approvals, new budgets, or…
Online Share of Attention Explained: The KPI Hotels Have Been Missing
The surprisingly simple KPI hotels have been missing (and will soon wonder how they lived…
DMscore™ Expands into the Hotels Market with its AI-Era Consumer Attention Measurement
DMscore™ unveils first-to-market KPI that measures a hotel’s Online Share of Attention and benchmarks each…
DMscore study of 54,000 US Dental Practices Reveals Challenge for Dentists Post COVID-19
What Worked Last Year, May Not Work Tomorrow May 7, 2020 (For Immediate Release –…
Digital Marketing is Key to Dental Practice Success
With digital marketing effectiveness data on over 54,000 dentists nationwide, DMscore has identified a number…
DMscore Boosts Engagement on Agency Partner Site
According to an IBISWorld report, there are over twenty-thousand digital advertising agencies in the US. The…
How New Patients Find Their Dentist Today
How effective was your practice’s marketing in 2019? If you don’t know, you’re not alone.…
Joint Correlation Analysis Summary & How One Dental Clinic Increased Their Revenue 86% by Growing Their DMscore
DMscore is key to connecting the dots between online marketing visibility and business success. Based…
