Rank cities.
Measure Operator & Brand performance. Prioritize deals.
With Market Insights you can rank cities by DMscore, then drill into hotels to spot upside.
Find The Winners
(And The Fixers)
Market Insights ranks cities and hotels by how easy they are to find online: across AI, search, maps, and paid ads. Spot strong performers, flag properties with upside (OTA dependence, visibility gaps), evaluate operators, and track improvement post-close to prove ROI.
Deeper Assessments, Faster
City Rankings
See which metros win guest attention
Hotel Drilldown
Property DMscores with channel breakouts (AI, SEO, PPC & OTAs and Maps/Directories)
Deal Signals
Under-capturing assets, OTA reliance risk, maps/AI visibility gaps
Instant Documents
Export ready PDF/CSV to share with investors
Boost Confidence Before And After The Deal
Market Selection
Prioritize sourcing where attention is concentrated, or where the gap to leaders is small enough to win with execution. Use city rank to focus, then confirm at the hotel level.
Operator/Brand Performance
Use a hotel’s DMscore to help understand if that hotel’s operator or brand is performing well. Compare like-for-like using one standard. Channel breakouts show where marketing is working (AI/SEO/PPC/Maps) and where attention is leaking.
Accountability
Establish a baseline DMscore at LOI/close, then track lift post-close and report progress to boards with the same metric.
Numbers That Tell The Story
Is that property a diamond in the rough, or fool’s gold? With numbers from DMscore Market Insights, you’ll know.
- AI answers (presence): If and how often target hotels are cited/recommended.
- SEO (organic coverage): Branded & non-branded presence vs. local competitors.
- Maps/Directories (local prominence): Profile completeness and prominence vs. comps.
- PPC (incl. OTA PPC): Paid presence relative to competitors and OTA ads (rolled into the overall PPC score).
Potential Acquired...
Then Realized
DMscore’s impact doesn’t stop once the deal is closed.
Move properties into Business Insights to manage the same score property → portfolio, and use AIDA to run a 30/90-day action plan that targets the biggest attention gaps.
Try Business Insights For Hotels
Book a live demo with a DMscore Specialist. See what Business Insights can do for your hotels.
Discover the DMscore Approach
Signals & sources:
Aggregated public, non-PII data from search engines, Google Business Profiles, major OTAs/metasearch, and travel directories—plus AI-answer presence.
Scoring:
Scores refresh on a scheduled monthly cadence with coverage/consistency checks and anomaly review.
Scope:
DMscore is a pre-click online share-of-attention index, not a revenue forecast; it complements STR/CoStar/Demand360 and GA4.
Methodology:
[Read Methodology & Data Sources →]
Prepared by DMscore Research • Last updated: December 5, 2025
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