Meet our team.

Rand Schulman

Co-Founder | CEO

Rand is a serial entrepreneur leading several IPOs and exits, and is a pioneer in digital analytics and big data. He’s the CEO/ founder of the first SaaS-based web-analytics company, Keylime, acquired by Yahoo! and the founding CMO of analytics company WebSideStory through its IPO, (now Adobe Analytics). He has been a director and executive officer of numerous other data & digital intelligence companies including UNICA (IBM). Rand is a co-founder of the Digital Analytics Association, and teaches analytics at well-known universities. He graduated from University of the Pacific with a Literature Degree.

Jay McCarthy

Chief Product Officer

Jay is a technology industry veteran with 30 years of experience in a variety of technical and management roles. He is a self-described “recovering techie” who has been an innovator throughout his career in software, network engineering, and web applications. Prior to DMscore, Jay held senior product positions at world class marketing technology companies such as Tealium, Qubit, and Thunderhead. He has also been part of the launch of several innovative market data startups such as InsideView, InboundWriter and InsideUp. Prior to that, he was the Vice President of Products for WebSideStory Inc. (now part of Adobe), which went public in 2004 where he worked with Rand.

Peter Wells

Chief Revenue Officer

Peter is a seasoned sales leader with a proven track record in the digital analytics industry. His 20+ years of executive experience has been with transformative companies delivering solutions to help client’s gain clearer business and consumer insights.

At WebsideStory (now part of Adobe), Peter played a pivotal role working closely with Rand and Jay where he was SVP of Sales, driving strategy and revenue to $130mm propelling the company’s growth and a successful IPO in 2004. He was also the executive sales leader at TouchCommerce, Certona and others which had successful outcomes including acquisitions by Nuance, Kibo and Microsoft. Most recently at Radicle Science, he drove triple digit growth, multiplied the average order value, while greatly reducing the sales cycle to help create a new and needed category.

As a lifelong athlete and coach, he strongly believes the balance of work, family, exercise and community has been a key to his success. He has seen the same significant impact on others overall well-being when applied. He is grateful to still be actively competing in ultimate frisbee on a national level and is regularly called on to advise businesses, lacrosse coaches and programs for his expertise.

Caroline Zara Lamey

Director, Business Development

Caroline is a seasoned Marketing and Business Development Executive with nearly 20 years experience driving growth for global enterprises and high-growth startups.

She’s led integrated marketing initiatives and digital transformation programs across Tech, Healthcare, Finance, and CPG sectors — guiding companies like Adobe, Sutter Health, Honda and NatWest

Based in San Francisco, Caroline plays a key role in expanding DMscore’s presence. Outside of work, she’s a certified wine sommelier, pianist and sport enthusiast who believes that curiosity and energy are just as important as experience.

Christos Tsialas

VP of Engineering

Christos has a decade of consistent, full-time engagement with software design and back-end architecture. After acquiring a solid professional foundation at the “Demokritos” National Center for Scientific Research, he quickly developed an interest in working with disruptive, web-based startups. Since 2014, he has solely designed and built three core software platforms from the ground up – DMscore, Jack & Jenny and CureCancer. Christos holds a Masters Degree in Computer Science from University of Athens.