How Chartres Lodging Group used DMscore to help Dr. Wilkinson’s increase online attention by 35%, while its hotel revenue growth rank climbed from 6th to 1st.
35% more online attention
6th → 1st hotel revenue growth rank
2x+ revenue growth vs. competitors
Asset managers aren’t short of data. The challenge is seeing the whole picture.
For Matt Cox at Chartres Lodging Asset Services, managing the performance of Dr. Wilkinson’s meant working across hotel operators, brand teams and specialist marketing partners, each with their own priorities, platforms and reporting.
DMscore gave Matt the missing view: Online Share of Attention, showing how effectively Dr. Wilkinson’s was being discovered before a traveler reached its website, how it compared with local competitors and where his teams should focus next.
The results? Between January and June 2026, Dr. Wilkinson’s DMscore increased 35%, while its hotel revenue growth rank climbed from 6th to 1st among comparable hotels. It also achieved an AI score of 99 as traveler discovery increasingly shifted toward AI.
